An SEO company will be one of the most important investments you have ever made. With this, you should take your time to find out whether an agency deserves your trust and money.
The search engine optimization industry has grown exponentially over the past decade, but not everyone is willing to play fair. It pays off to know what factors to consider before signing up for website design Sunshine Coast services.
Some of the services to expect include:
- On-page optimization services
It involves choosing and using keywords, as well as creating meta titles and descriptions.
- Off-page optimization services
This includes link building and social media marketing to push your website higher on databases like Google and other search engines.
- Social media optimization
Managing your company’s social media accounts to create a brand presence and increase website traffic.
- Web design
The look and feel of your website, as well as the usability of its content.
- Ecommerce solutions
Setting up an online store and optimizing it for search engines.
- Link building
This involves acquiring links to your website or blog page from other sites. It has a positive impact on the ranking of websites in search engine databases.
- PPC management
Hiring people to manage your Google AdWords, Yahoo! Bing Network, Facebook Ads, and other pay-per-click advertising campaigns.
Below are the vital questions to ask before settling for an SEO agency
1) A good track record
We have all heard of horror stories in the SEO industry. If an agency has a history of shady business, then your website is not worth their time or effort. Google’s Penguin Update has taken down many “black hat” SEO services because they didn’t follow guidelines. A good track record should be one of the top factors to consider when vetting an SEO company.
2) What is their process?
If you’re not familiar with how SEO works, ask an agency about its process. They should explain in detail what they plan on doing and how they will measure success. Any reputable SEO company will also have case studies or examples of previous work that they can present.
3) How much do they charge?
If you’ve found a great agency, don’t let the price tag be the main deciding factor. You should expect to pay a fair price for the services of an SEO company, but don’t be fooled by ridiculously low prices. A good rule of thumb is to ask an agency for their proposal and then compare it to other proposals you have received.
SEO is a long-term investment, and you should expect to pay for the services of an SEO agency over time. A great way to think about it is that you are hiring them as a team member – their job is to help your website rank higher in search engines, and they should be able to show you evidence that they are doing their job.
Conclusion
When vetting an SEO company, it is important to consider its track record, process, and price. If they have a good track record, such as SEO Services Sunshine Coast, you can be confident that they will do a good job for your website. Ask them about their process and how much they charge – this will help you compare different proposals.
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